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Recorded June 8, 2010

90 minutes

Agenda | Panelists | Who should log in | Get log-in

Overview

High-income Blackberry, iPhone and Android users are an attractive group to reach, and with nearly 45 million U.S. wireless subs on these devices, critical mass is here. SNL Kagan estimates the U.S. mobile advertising market accounts for only a fraction of total U.S. advertising spending of over $200 billion. Still, the popularity of large screen handsets and a rally around the concept of mobile apps has reignited interest in mobile advertising.

Recent moves by Apple and Google underscore the potential. Average iPhone app prices have declined and Google’s advertising focus indicates Android apps may also be best suited for sponsorship.

Listen in as a roundtable of subject matter experts consider the current state of the apps market, and discuss potential best practices and trends for the future, and how ad-sponsored mobile apps can help content owners realize a profit from this fertile marketplace.

Agenda

•	App CPMs: Have they been more resilient compared to other mobile advertising formats?
•	Common metrics used to gauge the success of mobile app advertising
•	iPad and other larger screen devices — even better opportunities than the mobile phone?
•	Most effective formats for app-based advertising
•	Mobile vs. desktop click through rates
•	Branding vs. call to action: Where does the best opportunity lie?
•	Privacy issues and their potential impact on interest in location-aware advertising
•	What brands are already focusing on apps and are brands more inclined to approach mobile on its own or as a part of their overall digital spend?
•	In light of the recession, are advertisers more cautious on newer and unproven formats like mobile?

Learning Objectives

•	Understand how ad-sponsored mobile apps can make money for content owners
•	Learn what ad formats are most effective
•	Discover what brands are focusing on apps and advertising
•	Understand the potential advertising opportunities for the iPad and other larger screen devices
•	Learn what metrics are most used in mobile app advertising

Panelists

Thomas N. Ellsworth

CEO, GoTV Networks, Inc.

Michael Hirshoren

Vice President of Sales, Rhythm NewMedia, Inc.

Timothy Price

Co-Founder & CEO, Butter, Inc.

John Fletcher (moderator)

Senior Analyst , SNL Kagan

Who will benefit

•	Advertising industry advisors, investors, finance professionals, analysts and managers
•	Mobile suppliers, vendors and service providers
•	Advertising agencies, marketing and research firms

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