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Recorded July 21, 2010

90 minutes

Agenda | Panelists | Who should log in | Get log-in

Overview

Despite the economic downturn, online radio revenues have continued to grow by double digits. In fact, online radio advertising dollars could surpass $550 million this year.

Where is online radio revenue growth coming from – locally, regionally and nationally? How is the medium being used by advertisers and being sold? How important will digital be for terrestrial stations' economic futures and how profitable can it be? Will it future-proof stations, or simply be another value-add for terrestrial advertisers?

These questions and more are addressed during this 90-minute roundtable webinar.

Topics Include

•	How mobile and social media have changed the way consumers interact with music and what this means for the future of radio
•	The convergence of radio's digital and terrestrial assets and how it's helping their local brands
•	The state of online radio ratings and usage metrics
•	Internet radio as a competitor for in-car listening
•	Google's entrance into the music download online subscription markets

Learning Objectives

•	Gain a better understanding of the online radio industry
•	Get a realistic view of potential ad revenue growth in this rapidly expanding market
•	Acquire techniques for attracting new advertising dollars
•	Guidance for investors and analysts for use in forecasting and valuations

Panelists

Mike Agovino

Chief Operating Officer, Triton Media Group

Adam Goldman

Vice President, National Digital Sales, CBS Radio

Les Hollander

Director of Audio Sales, Pandora

Tom Perry

Vice President and Manager, Katz 360 Sales

Justin Nielson (moderator)

Senior Analyst , SNL Kagan

Who will benefit

•	Advertising industry advisors, investors, finance professionals, analysts and managers
•	Online and terrestrial radio professionals
•	Advertising agencies, marketing and research firms

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